• Brock Briggs

Perpetual Improvement

Long road trips always lead to some of the best conversations. Spent twelve hours driving to Colorado and got to talk at length about the future and how we improve over time. I get excited by the idea of repetitions leading to a better outcome.


The conversation started out about the things we were offered growing up and what we did and didn’t like about that. I think everyone has the goal to offer their kids more than they were given - not sure but this may be one of the underlying factors around wealth creation, particularly multigenerational wealth. Mental note to look at wealth passing in the US versus other countries in the world.

Does any person consciously desire to not improve? What reasons would there be for that? Even in one's comfort zone, the idealistic state of improvement in some area of your life is attractive. Whether or not you do it is another story. That must be the key - it requires leaving one's comfort zone in order to improve. Requiring being wrong. Feeling embarrassed. Coming back from that takes guts! If it were easy everyone would do it, I suppose.


Rehashing this idea makes me think of what Ray Dalio talks about in his book principles. The obsessive theme around the idea of learning to fail quickly and continue. For the person who is looking for perpetual improvement, this is the way. Create a process that enables continuous learning, testing, and repeating. There will be failure that comes from time to time, but that’s part of what makes success great. Success isn’t what it is because of the ease of getting to it - success is built on the shoulders of repetitive failure.


That’s the person I want to be. Committed to myself and to everyone that embarks on the journey with me that regardless of obstacles and breakdown of belief, that we’ll continue to iterate and move forward. Avoid stagnation at all costs.


Part of why I put this site together is an extension of that. I’ve put off action for so long - just talking about what I would do waiting for the perfect “launch”. I’m not sure there is such a thing as the perfect launch. At least that’s what I’m telling myself so I don’t feel bad about completely botching it if that is what did happen.


My hope is that the act of starting and making an active commitment to continue doing things each day will build the habit. Can worry about success when it gets here. Learn, build, repeat. Working through failure in order to achieve the end goal, exponential potential.

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