• Brock Briggs

The Measure of Success

In an increasingly data-driven world, all everyone seems to care about are metrics. What's your click-through rate. What's your conversion rate. Derived key performance indicators that attempt to measure the effectiveness, durability, or penetration of some action. As if those numbers can tell a story. They can't - it's all superficial. The most important things in our lives can't be measured.


I'm writing this on the eve of probably the most important job interview I've had in my adult life. On my walk this afternoon, I was thinking about what I plan to say, a way to communicate my value to this business. This is a job, like all, where numbers matter and I can talk all day about how I could fulfill those, but I couldn't find the words to explain my desire to succeed. Isn't that important, if not more than the others?


This led me through thoughts on what else can't be measured. Success or failure, how you feel, your relationships. I know those matter. What's a good KPI for the effectiveness of a friendship? I'd love to hear one that didn't make me laugh. This paves the road and proves the argument of why humans will always be important in a world that is transitioning to artificial intelligence and computers. We possess the capability to comprehend not quantifiable things. That is a true gift.


If we as human beings are given this gift, then we need to treat it like one. Holding ourselves to measurable metrics are for computers. I'm guilty of this - on my home page, I literally have numbered goals that I'm tracking. Once I post this I can add another day to my 30/30 write challenge this month. My hope though is that those goals are indicative of a larger change that's happening, something that isn't measurable. May that be the true measure of success.





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